Our Belief

Best Possible Companion
In The Best Possible Way

The way we look at rock sugar is changing. We make the best possible companion in the best possible way. At Sweet Home, we are working passionately to make natural and delicious sugar products to better meet your needs for wellbeing and lifestyles from every perspective. In other words, we want to make it delightfully easier for you to live well and healthier.

Sweet Home Philosophy

Our Values

Cornerstone Of Success

Sweet Home is one of the largest and most successful rock sugar premier makers across South East Asia. Yet beyond our talents and creativities, at the end of the day, we want to be able to look back and be proud of our business and of whom we have helped. Therefore, for over 40 years and counting, our vision is ultimately guided by our values that are closest to our hearts. These shared values reflect how we do things, what we have become and where we want to be as we are continuously evolving. We live our values as they are the cornerstone of our success.

Sweet Home Yellow Rock Sugar

Our Values

These shared values reflect how we do things, what we have become and where we want to be.

We Offer Art-of-Living Convenience

We understand our time-pushed consumers always try to juggle a busy lifestyle with a commitment to a healthy diet that provides maximum convenience. At Sweet Home, ‘convenience’ means a whole lot more. It goes beyond just grab-and-go, to also encompass the greater taste, better replacement for unnatural sweeteners, user-friendliness, easy product access and healthier lifestyle choices. As part of the branding changeover, our modern, contemporised packaging positively brimming with the sheer convenience that gets your dishes settled from scratch with no hassle.

We Are Considerate

The food industry has a huge impact on all our lives, with most food consumed in our daily life. We recognise that wholesome food with zero-tolerance for deviation from food safety and superior quality assurance are our promise to you. Taking innovation one step further with our sincere dedication, we also expand and rationalise our product range in addition to our existing products. We, therefore, are constantly in the pursuit of excellence and to encourage performance far beyond statutory requirements. As people’s expectations change, we aim to be among the industry leaders in helping to set and to achieve the highest attainable standards.

We Care About Your Wellbeing

We want to be a force for good in your overall happiness and comfort by promoting healthy living. Your wellbeing has always been our policies from day one and it has never altered. Eating habits, physical exercises and food choices are the basic foundations of an optimum wellbeing. Our product commodities will not only be 100% accredited against robust standards, they are also under the on-going development of brand-aligned nutritional policies. We go to extraordinary lengths to nourish the health-conscious you with heart-warmingly health-supportive food choices to maximise your personal health and vitality. Sweet Home is all about caring.

We Are A Company of Integrity

Confidence, trust and honesty from our consumers, shareholders, employees and vendors are critical to our success. We are open, fair and straightforward among each other and adhere to our non-negotiable standards of the law and regulations. We are committed to doing the right thing, as we understand how important it is to make ethical decisions. This is how we bond and trust each other, especially when times get tough.

We Are Entrepreneurial

Sweet Home began as a small entrepreneurial company and it’s our entrepreneurial spirit that motivates us to do what it takes to drive growth. We aren’t afraid to take risk and initiatives and we set the bar high to be the best leader in every competing arena. Believing in daring to do things differently and try new ways gives us the courage to shape a better future. We don’t wait for things to happen, we make it happen.

We Are Responsible

Our success is based on our people. We strongly believe that what makes our workplace great is passion and personality. As individuals, we demand total responsibility from ourselves. At Sweet Home, we support the responsibilities of others by treating each other with respect and dignity. We keep our promises and are accountable for our own high standards of judgment, initiative and decisions. By recruiting ethical and competent people who share and respect our values, we make sure that we always leave things better than we found them.

We Value Teamwork and Collaboration

The best solutions come from working together and our strength is magnified. It is a commitment to common goals among our people by giving honest feedback to one another. Effective teamwork is built on top of mutual respect and support with strong relationships. We leverage collective genius by bringing together people with diverse talents and perspectives and harness through the process of collective problem-solving. Talent wins games, but teamwork and collaboration win championships.

We Are Diversified & Inclusive

At Sweet Home, we believe that valuing diversity and inclusion enhances our ability to compete for our consumers and talent. We act on our belief that corporate success will be a reality only if we value the strengths, experiences, perspectives and credibility that individuals who share different racial and economic backgrounds. We recognise our own limitations and are committed to include diversity opportunities as one of our assets to be developed and embraced. As we always say, strength lies in differences, not in similarities